Promax takes a collaborative enterprise approach to promotion planning. It provides a 'one number' forecast for the organisation a consistent data point to factor into operational plans for budgeting and resource allocation.

Promotion uplift derived from Promax forecasting models takes into account causal factors such as discounting, competitor activity, display, and advertising to deliver the most accurate predictions.

Company-wide planning visibility strengthens all links in the supply and demand chain (from sales and marketing to production, finance and customer service) driving continual process improvement. This leads to better inventory control, higher revenue and increased profitability.