At the end of the trade promotion lifecycle, Promax gives companies a clear picture of the impact of trade promotion strategy on customer profitability and bottom line results.

It aggregates enterprise-wide data to provide a definitive measure of the accuracy of the initial Outcome Modelling process. This allows management to evaluate the effectiveness of their programs, giving them actionable insights for the next planning cycle.

At the corporate level, it gives company executives the business intelligence they need to establish precise, attainable goals for the future.