The Promax approach to Promotion Management starts with the business goals a company sets out to achieve to build shareholder value. It lets management build a plan to realise those goals by controlling a range of sophisticated parameters such as: targets for revenue, volume, trade spend, margin or profit; account differences at national, state and store levels; or customer trading terms for net-net calculations. It ensures that the desired business objectives automatically shape the planning phase to deliver the outcomes you want.