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Australian
Trade Promotions solutions specialist, Promax, has taken another major
step to becoming a global software company with the expansion of
operations into Europe.
Promax has provided trade promotion
planning, management, and optimisation solutions to some of Australia and
New Zealand's leading Consumer Goods Companies such as Mars, L'Oreal,
Heinz, Johnson & Johnson, Sara Lee, Goodman Fielder, Clorox and many
others for more than 20 years.
The company has undertaken more than
12 months of intensive product re-engineering and technical development,
and according to Managing Director Don Nicol, Promax is 'global
ready'.
Nicol said that throughout 2007 Promax engaged a number of
key international industry representatives to critically analyse the
Promax suite of products.
"The process reinforced our belief that
the Promax products provide an outstanding solution when compared to
others in the international marketplace. We're now very confident that our
products have the potential for a greater international
presence."
"Most importantly, our customers who operate globally
are asking us to do the same. They have recognised our solution as being
critical to their business, and want a solution like ours available to all
of their people. This gives us great confidence for our ongoing plans." Mr
Nicol explained.
The European operation is headed by Gareth
Brentnall, the co-founder of supply chain specialist, Mercia
Software.
Brentnall played a pivotal role in developing Mercia into
a global software company, and has developed and implemented trade
solutions software for a number of major organisations including J&J,
GM, Heinz, Oriflame, Smurfit Stone and Ciba.
"Not only does Gareth
have outstanding experience in delivering software enabled business
solutions, he also has a thorough understanding of the challenges and
opportunities for Promax to be an international leader in the trade
promotions solutions industry."
Nicol said that the establishment
of Promax Europe was the first in a series of significant developments
that will continue to position Promax as the leading provider of Trade
Promotions Solutions to the Consumer Products Industry.
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